LIIAR

The five key concepts i must consider are:

• Language- Specific terminology used in the subject
• Institution- Organisation(BBC), anything that produces meadia/ a media text
• Ideology- Ideaology is represented by values, legal and moral. System of beliefs we all share.
• Audience- Consumers of media. Consider target groups and how audience will consume information.
• Representation- Re-presentation society back to us(look north). Send us messages through things like making programmesabout our society. Values people represent(stereo types).